Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Find a way for your logo to say happy holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to cover other seasons such as the ones related to your industry.
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Social media and seasonal design trends.
Social media is the best place for companies to incorporate seasonal design trends.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Check this website out.
If you have a company blog, try to post season related content for more engagement. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.
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